Dudhsagar Dairy - Excelling through Logistics Practices

Abstract

 The Mehsana District Cooperative Milk Producer’s Union Ltd.
 (Dudhsagar  Dairy),  the  largest  milk  processing  unit  in  India located  at  Mehsana  city  in  Gujarat,  collected  over  20  lakh litres milk per day by 2007. The backbone of the collection of this  quantum  of  milk  from  920  DCSs  (Dairy  Cooperative Society  at  Village  Level)  scattered  over  3  districts  was  an efficient  transportation  system.  The  bridge  out  the  challenges of  managing  this  mammoth  inbound  &  outbound  logistics network  keeping  customer  centric  approach  against  the backdrop of emerging competition from private players as also the  organizations  desire  to  expand  the  level  of  operations  in the country.