Matching Downstream Activities withUpstream Activities during Covid 19 at Banas Dairy, Gujarat India

Abstract

According to data from the dairy industry in 2018-19, out of a total of 3210 lakh kg/day of milk production, 1080 lakh kg/day came from the organized sector and the other 2130 lakh kg/day came from the unorganized sector. Due to COVID-19, there had been an increase in production from the organized sector, which was 50% of total milk production. This change was due to consumer preference for packaged and pasteurized milk, which was considered as safer and more reliable in comparison to the loose milk available. This case highlights how Banas Dairy quickly adapted to the changing times by ensuring regular and increased milk collections despite supply chain disruptions caused by the pandemic. The case also demonstrates how Banas Dairy effectively coordinated its downstream and upstream activities during the COVID-19 crisis. Despite the challenges posed by COVID-19, some employers had stepped up to support their employees. Banas Dairy, for example, not only continued to pay its employees during the lockdown but also provided an additional month's salary to over 4000 employees, amounting to 11 crores.