Does Government Policy Affect Mobile Wallet Adoption?Empirical Evidence from North Gujarat Region

Abstract

This study examines key factors affecting customers' intentions to use mobile wallets in the context of the North Gujarat Region by integrating govt. The policy is one of the critical variables in TAM (Technology Acceptance Model). An exploratory research design is applied and collected 187 valid online responses through a structured questionnaire as per a simple random sampling method.
For testing hypotheses, multiple regression analysis is performed. This study's findings indicated that government policy perceived ease of use, and perceived Usefulness positively affects customers' Intention to use a mobile wallet in North Gujarat Region. This study provides useful insights into the policymakers, mobile wallet service providers, and govt. To formulate strategies for the promotion of m-wallet usage among more and more customers. The limitations of this study provide the scope for future research studies