A Study on Factors Influencing Financial Literacy among College Students Concerning North Gujarat

Abstract

Financial literacy means the capacity to manage cash and finance-related issues and it is vital to understand for youth, as we have to tackle it on daily basis and it is helpful to overcome barriers as well as to make proper decisions regarding financial issues. The present paper aims to explore the factors influencing financial literacy among the students studying in colleges of north Gujarat. In this research paper, 289 samples were taken from different colleges of different districts of north Gujarat. The convenience sampling methods have been used for primary data collection from the respondents to analyze their financial literacy. Through a pre-coded structured questionnaire primary data was collected and secondary data from the topic-related past studies. The study analyses financial influence, financial attitude, and financial behavior as independent variables whereas financial knowledge is a dependent variable. For analysis frequency and multiple regression analysis were used for testing hypotheses. The present research paper found that Financial Influence and financial Behavior are significant variables and financial Attitude is a non-significant variable