A Study on Investment Behavior of Women Investors in India- A Conceptual Study

Abstract

In today era women represent almost half of the workforce and they are the owner or manager of a different organization. One of the roles working women play in their life is an investor. At every stage of life, they are taking a range of investment decision which is essential for realizing their dreams for tomorrow. Earning money is not only enough for becoming financially independent, but it is also equally important to invest money wisely.
This research mainly focuses on to get insights about the investment behavior of women investors including their risk capacity, investment strategy, and investment attitude and investment priorities. The study also focuses on demographic & physiological factors affecting investment behavior while investing.
Research will help financial adviser and financial service provider to deliver the best services to their clients or customer and to take a strategic level decision.