Retailers Satisfaction towards Distributors of FMCG Products (Gopal, Real & Balaji): Effect of Trust, Dependence, Commitment and Retailers Expectation

Abstract

The present study focuses on to examine the factors affecting the satisfaction level of Retailers towards distributors of FMCG products (Gopal, Real & Balaji). Researchers have collected data in the field survey and sample size was 149. Regression analysis was carried out to study the effect of trust, dependence and commitment and retailers expectation on the satisfaction level of retailers. In our findings dependence affect the satisfaction level of retailers.