Rural Customer Satisfaction towards Online Shopping

Abstract

The increasing trend of the internet has strongly
impact on the worldwide marketing environment.
Nowadays, it has become one of the most popular
way for doing business and customer to perform
trade via the internet. Businesses have been coming
up with different creative ways to promote their
products or services through online mode. Thus it
expresses how the modern market is going to
replace the traditional markets. This study is carried
out to find out the factors which may influence
customer’s online shopping satisfaction during online
shopping. Generally, the success of any online
shopping mainly depends on the customer
satisfaction during their purchase.