Explicating Commerce Graduate Students’ Intentions for Entrepreneurship: An Application of Theory of Planned Behaviour

Abstract

This study examines the entrepreneurial intentions of commerce graduates in the context of North Gujarat region as per Theory of Planned Behaviour (TPB). For this, exploratory research design is applied to investigate the major factors affecting students’ entrepreneurial intention. Using simple random sampling, primary data for this study is collected from 135 final year undergraduate commerce students by structured questionnaire through survey. For testing hypotheses, multiple regression analysis is performed. The findings of this study indicated that attitude, subjective norms and perceived behavioural control have significant positive impact on students’ entrepreneurial intentions. The results of this study provide useful insights to the policy makers, educational institute and govt. to formulate strategies for the promotion of entrepreneurial activities among the students. The limitations of this study provide the scope for the future research studies.