Mobile Banking: A Study on Factors Affecting Customers Adoption in Mehsana

Abstract

Information technology has basically been used under two different venues in banking. One is communication and connectivity and other is the business process. Today, banks have welcomed wireless and mobile technology into their boardroom to offer their customers the freedom to pay bills, planning payments while stuck in traffic jams, to receive updates on the various marketing efforts while present at a party to provide more personal and intimate relationships. This paper examines consumer adoption of a new electronic payment service as mobile banking and the factors influencing the adoption of mobile banking in Mehsana District.
The paper is based on Exploratory Research. This research is both quantitative and qualitative. This research is based on the data collected through “Questionnaire” with Mobile banking User and Non-user. The total period for this study was forty days. Results indicate that consumers get disheartened by the complicated functions while accessing the mobile banking services which lead them to the dissatisfaction level as no proper guidance is to be provided to them. The fact is that the factor risk and security are the most considerable significant factors for banking service adoption, and particularly in relation to `new' electronic environment. The result indicates that consumers are serious about the risk of conducting banking via a wireless channel, measured in terms of overall security and trustworthiness of the services offered. However, because of various problems in mobile- banking system, this is not widely accepted by Mehsana district bank customers