A Study on Consumer’s Online Shopping Behavior withReference to Sabarkantha District

Abstract

Online shopping is one type of activity, in which a buyer purchases goods and services through the internet by using a web browser. With the help of the internet, the sellers can find the buyers for selling their products or services. Online shopping provides many facilities like shop anytime and anywhere, time-saving, large selection of product, and price comparison. These all are the most attractive reasons for online shopping.
This is why it is highly demanding to study on consumer’s online shopping behavior for which we chose Sabarkantha district and in this study, we have examined the buying behavior of consumers towards online shopping in the context of demographic factors and level of buying frequency. The researcher applied descriptive and exploratory research design. The population represents online shoppers of Sabarkantha district. The sample comprised of business professionals, students and educated people among others. The sample size was taken as 384. The required primary data was collected through a sample survey by using structured and close-ended questionnaire. SPSS 20 and MS EXCEL are used as data analytical tools. Statistical tools such as Reliability test, ANOVA, t-test, frequency distribution etc. No significant difference in different groups of gender, age, marital status, and family type has been found in online shopping behavior. But, different behavior has been observed in different groups of occupation. The buying behavior of the consumer is also the same at different frequency levels of buying.