Tourist Profiling Using Tourist Flow Information System (TFIS) at Tourism Corporation of Gujarat Limited (TCGL): A Case Study

Authors

  • Ritesh K. Patel Author
  • Krutika H. Raval Author

Keywords:

Tourist Profiling, Marketing Segmenting, Tourism Marketing, Tourist Flow Information System (TFIS),, Tourism Corporation of Gujarat Limited (TCGL)

Abstract

Gujarat is the Land of Legends, Historical and Archaeological Monuments. Eight tourism hubs have been created, which are Ahmedabad Metro, Ahmedabad Rural (North Gujarat), Surat (South Gujarat), Vadodara (Central Gujarat), Rajkot, Junagadh & Jamnagar (Saurashtra) and Bhuj (Kutch), for convenience of tourists visiting Gujarat. During the tourist data profiling it was found that majority of the visitors are from business segment followed by religion and leisure. It is also observed that winter is the season, when Gujarat receives highest tourist flow followed by summer and monsoon. We can find that the total tourist flow is growing constantly for a period of 10 years during 2002-03 to 2012-13.Tourist flow from UK followed by France, Italy and USA is highest in Gujarat. At the end of the case study some vital recommendations were given for efficient market segmenting of tourists in Gujarat.

Author Biographies

  • Ritesh K. Patel

    Assistant Professor, Centre for Global Business Studies (CGS), Gujarat Technological University (GTU), Ahmedabad, Gujarat, India.

  • Krutika H. Raval

    Centre for Business Ethics & CSR (CBE), Gujarat Technological University (GTU), Ahmedabad, Gujarat, India.

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Published

2016-07-01

Issue

Vol. 3 No. 2 & Vol 4, No. 1 (2014): Jul.-Dec 2014 & Jan.-Jun.2015

Section

Articles