Vol. 25 No. Issue 01: July - December 2022

Articles

• The Banas dairy: tapping the untapped market potential through distribution

  Dhara Jha, Dipesh Dasani, Amit Shukla (Author)

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• Corporate environmental marketing and environmental competitive advantage: investigating role of customer focus in India

  Mihir Shah, Mehul Yogi, Dharmesh Gadhavi (Author)

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• Barriers affecting User adoption towards mobile banking in Rural Gujarat

  Darshi Shah, Chinmayee Bhatt (Author)

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