Vol. 21 No. Issue 01: July - December 2020

Articles

• Service Innovations: Review andSynthesis of Research Priorities

  Dharmesh Gadhavi, Amit Shukla (Author)

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• Business in off-stream product An Opportunity or a Mirage?

  Sapna Parashar, Sourbhi Chaturvedi, Rachita Jayswal, Yashpalsinh Jadeja, Vishal Acharya, Tanay Shah (Author)

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• Adoption Of m-Health Initiatives by Pharmaceutical Companies in Chronic Disease Management: A Literature Survey

  Keyur K. Jathal (Author)

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• Start-ups and Investors’ Intention: Does Social Media Marketing Create Value?

  Bharti Rajpurohit, Jayesh Patel, Vidhita Sinha (Author)

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