Investigation of service quality and social servicescape on visitors’ revisit intention

Abstract

Consumer has started to observe all the tangibles and intangibles
elements which force service organization to re-position themselves
into intense competitive service environment. However, literature on
linking tangibles and intangibles to revisit intention as a socialization
perspective is in scares amount and leads to apparent gap.
Systematic processing helps to make accurate prediction but it is
time consuming whereas heuristic information processing reduces
cognitive efforts in interpreting the information. The argument of
this paper is built upon assumption that people try accept lessintensive heuristic processing to spend leisure time. Convenience
sample of 147 respondents residing in western region of India were
finally used for subsequent analysis. Study revealed that Social
Servicescape is positively and significantly related to Image. the
result of the present study suggests that there is a positive
relationship between image and revisit intention. Present study tries
to fill the wider gap addressed to understand the relationship
between social servicescape, experience intensifiers and revisit
intentions in Water Park set up.