A Study of Factors Affecting Brand Switching for Processed and Packed Ready to-cook Food Packs

Abstract

The processed food market is projected to be over US$ 100 bn, of
which the primarily processed food market accounts for 60%, while
the value-added processed food market is around 40%. The food
processing industry in India has a share of 1.5% in the total GDP of
the country, and as part of total manufacturing accounts for 9%.
India's share in world trade in respect of processed food is about
1.6% .A large number of players in this industry are small sized
companies, and are largely concentrated in the unorganized
segment. This segment accounts for more than 70% of the output in
volume terms and 50% in value terms. The segment preferences in
rural market & influx of multiple product items in the segment makes
it imperative to understand the peoples outlook towards the
segment.