Product Placements: Carrying The “sultan” Way

Abstract

The case tries to evaluate the product placements incorporated in
the biggest hit of the year 2016 a Bollywood movie “Sultan” with the
lead actor Salman Khan portraying the role of a wrestler from a small
town making it big in the wrestling world by beating all the odds.
Eyeballs and potential reach are what marketers are after and what
better than a Salman khan film-since he is one actor who alone can
garner all the attention with his huge legion of die-hard fans. The
movie had a lot of product placements in the form of in-film
placement or out-film placement or co-promotion so as to outreach
the audience and piggy-back on the star power. The case tries to
assess the brand placements- prominence, repetition and plot
connection so as to ascertain the potential of the trade.