Consumer Behaviour towards Acceptance of Image Interactivity Technology

Abstract

The purpose of this paper is to understand the factors influencing
Consumer Behaviour towards Acceptance of Image Interactivity
Technology” in North Gujarat specifically in Ganpat University. A
model has been proposed based on the Technology Acceptance
Model (TAM). Primary data relates to the variables affecting
technology adoption and demographic profile are collected using a
questionnaire survey. Data were collected from 100 individuals who
are students of Ganpat College. Multiple regressions was used to
identify the important factors affecting behavioural intention
towards online retailers.