A Study on preference for adoption of E-wallet

Abstract

E-Wallet is the digital revolution witnessed by the Indian Economy
since few years. Digital payments are in huge demand with the
radical increase in internet and smart phone users. According to
TechSci Research's latest report, India's mobile wallet market could
reach $6.6 billion by 2020. The physical wallet has been replaced
with a digital wallet due to various reasons and hence is now
integrated into an existing mobile device like a cell phone.
The present study finds the impact of factors influencing the
adoption of E-wallet. The study is descriptive is nature as it aspires to
measure an interaction between the two independent variables
(Gender & User) on the dependent variable (Preference to use Ewallet in future) A sample of 104 respondents are surveyed to prove
the above stated hypothesis. Correlation, Regression and Two-way
ANOVA shall be used to find the factors affecting the adoption of Ewallet amongst the respondents of Surat city. Promotion and
Features are predominantly leading toward the Preference for the
use of E-wallet, whereas Complexities and User Demographics are
having negative role towards the use of E-wallet. This concludes that
the system of E-wallet should be more simple and easy to use and
Demographic factors like Youngsters and Educated people shall
stand more responsible towards the use of E-wallet.