Being No.1, To Be No. 1…

Abstract

Focusing on quality parameter of edible oil segment, Gulab Oil had become No 1 edible oil brand of Gujarat. Being inseparable part of Gujarati food items, the edible oil sector of state has sustainable life cycle as well. Mukesh Nathwani, MD, Gulab Oil expanded Mangrol Oil Mill with a clear vision to come up as number 1 retail brand on quality aspect in branded groundnut oil market. With double filtration technology as well as product and packaging innovations, Gulab Oil captured Gujarat edible oil market with proper understanding of consumer expectation and preferences. ―Diversification is the key of sustainability‖ were the words of Nathwani on talking about his market expansion strategy. Being no 1 in Gujarat market, the company looked to be no 1 in national market with ground-breaking strategy.