Study the Trend of Private Label Brands around the globe with special reference to India

Abstract

Private Label brands have seen a remarkable growth in few decades of the world. In recent years, many developed countries have innovated successful way to create private label offerings with different pricing and qualitative strategies to attract people of developing countries. This paper represents the trend of the private label brands in the globe and to know private label brands offer by the different developed country in developing country like India through the using of different strategies. The paper shows how people of developing countries change their views based on private label brands.