Evaluating the Role of On-line Review for Bollywood films on box office performance

Abstract

The study is designed to know role of On-line rating of a Bollywood films on box office collection. Response was got from 1165 people in different age group and gender through questionnaire. A simple questionnaire using five point rating scale was administered by using convenience sampling approach. Secondly, secondary research also carried out in order to find out on-line rating of a Top 10 film which has highest box office collection in 2013. Data were analyzed by bivariate data analysis techniques. The study helped to explore the impact of on-line rating on box office collection of a movie/film and also comes into logical conclusion that on-line rating does not have much significant impact on box office collection of a movie/film.