Factors Determining the Indian Banking Consumer’s Perception on Internet Banking: An Empirical Study

Abstract

This research paper investigates the factors which are important from the customer point of view when they do online transactions so analysis of such factor may be useful to Indian Banking Industry for crafting their strategy for the expansion of business. The researchers have found three factor underlying consumer perception towards online banking transaction (1) Security Mechanism (2) Service Quality Satisfaction and (3) Regulatory Issues.