Enabling Technology for Women Entrepreneurship: A Study

Abstract

The new step towards entrepreneurship, innovation and
digital change is accessed to right information and
knowledge. In the present era, women are playing an integral
role in the society whether it is related to business or
househol d based business acumen. For women
entrepreneurs, digital technology has act as a game changer.
They are communicating and collecting information and
making decisions at business level; which could be beneficial
for our society and also helps in developing the economic
status of our country. This paper codifies the present scenario
of Indian society and will use anecdotes about how women
are contributing in economic development and how the
economy is growing due to it. Decoding the digital
entrepreneurial ventures is as important as decoding Indian
digital consumer for marketing. The main objective of the
study is to invetigate and describes the growth of technology,
increased reliability of business processes and to determine
how women successfully utilised digital tools to enhance their
ventures. The research methodology in the research paper
rooted from exploratory and descriptive research. Various
resources like journal publications, library, the web and
individuals who take account for promoting digital women
entrepreneurship are used for the collection of secondary
data. The outcome of the study will be used to further reuse
and recommend educating and spreading awareness about
the execution of management information system to deal
with the digitally enabled business process.