Peddlers of Emotion: Unraveling the Life of Indian Female Model

Abstract

Indian Fashion industry has grown at a rapid pace with renowned fashion designers having created a niche for them placing India on the global fashion map. In the era of fashion icons & trendsetters, modeling has ushered like never before. Indian models have won international pageants. They present a perfect epitome of elegance & style. They have enjoyed a lucrative career in India. But surviving in the rocky world of fashion industry with its perils, have taken many Indian models to a doom. This case tries to explore the life of Indian Female Models & their associated struggles & difficulties.