Consumer Generated Media Creation and its Helpfulness in Tourism

Abstract

In India travelers use travel related websites/portal not just for travel booking but also for acquiring information, As a result of that number of travelers using consumer generated information as well as those creating the content or sharing their own travel experiences are increasing day by day. So, there is a dire need to identify the factors that influence consumer to generate media and apart from that it is also necessary to find out what makes that content helpful to the customers planning their trips. After intensive literature study and thorough observation of consumer generated media this paper has been developed, which depicts the CGM creation and its usefulness in context of Indian Tourism.