An In-depth study on Investors Awareness about Mutual Funds in Gujarat State

Abstract

Investment is one of the important concerns for every investor. Various investment avenues available to an investor and mutual fund is also one type of investment avenue. Taking 463 respondents in the survey from Gujarat state, paper attempts to analyze critical factors affecting awareness about mutual funds. For the purpose of the study, structured questionnaire was prepared and were fill-up from potential respondents. The result extracted three important factors affecting awareness namely; conceptual, technical and operational awareness. It was found that investors were not fundamentally aware about the basic terms, terminology and working of mutual funds. Further, difference in awareness level was found in respondents while categories them on education level and employment status. From research point of view, present study would help companies and government to access the level of awareness about mutual funds among retail investors so they can take obligatory steps to improve same for the betterment of companies’ future as well as to satisfy investors’ expectations.