Brink Foods Pvt. Ltd. - Sales and Promotional Strategy

Abstract

Focusing on the rural segment of Gujarat, Brink covered the
satisfactory share in Gujarat region. Aiming to leverage health
consciousness trend, Brink decided to target the urban consumers of
Gujarat who are brand-savvy, more health conscious and purchase
from mom-and-pop shops. This posed a great challenge to the
existing strategies adopted by Brink. It is to see that Brink would be
able to compete in urban markets, maintain and capitalize on their
sales and promotion effectiveness.