Alliance Motives in Small and Medium Scale Enterprises in Pharmaceutical Clusters

Abstract

Strategic Alliance is a growth vehicle to boost competitiveness. Both
Inter industry and Intra industry alliance have become a common
strategy at the game field of business. This study aims to understand
the motive of a Small and Medium Scale Enterprise (SME) behind
alliance. The paper tries to capture intra-industry similarities and
differences of factors that affect these motives. Through a study of
four different Pharmaceutical clusters, the paper empirically
explores motives of alliance in SMEs and suggests that not all
motives remain the same within an industry and also identifies
organizational factors that affect differences in choice of motive.