Review Article: Experiential Learning adoption- A Marketing Mix approach

Abstract

This paper has been written with the aim to systematically review
articles which were used to identify appropriate marketing mix
strategies that drive adoption of unique concept of experiential
learning as a teaching pedagogy. The articles provide detailed
analysis of selected 50 research articles of marketing mix and
experiential learning. The research activities were based upon the
key-words like “Experiential Learning” & “Marketing Mix” that have
kept the research and the view of recent literature rather restricted.
The second criterion for selection of articles is on the basis of
context and objective of the study.
The findings from the review and research have helped in identifying
the significance of Marketing Mix Elements related to Experiential
Learning as a product for promoting among parents and schoolgoing children, which will be helpful to educational institutes,
activity centres, parents and marketers. Finding will also be helpful
to expand body of knowledge in the domain of learning theory
coupled with the Marketing Mix Strategy. Education is emerging as
one of the most important service industry domains, where such a
focus is required to expand and grow by targeting the right
audience. Study is also helpful to differentiate factors compared to
traditional marketing mix factors.