The Dilemma in Controlled Environment

Abstract

The case is about the problems faced by the top management of a
co-operative dairy in the state of Gujarat. Being a co-operative
dairy and governed under archaic, colonial cooperative legislation,
the dairy does not have authority to make decisions regarding what
to produce, how much to produce, where to market the products, at
what price, and the like. All these major decisions are taken either
by the state federation or by the Registrar of co-operatives. On the
hand, the industry is also opened for the private players, which
further increases the competition and problems faced by the cooperative dairies. The case covers few aspects like product profile,
key landmarks, marketing and finance challenges, future plans and
competitive scenario in the Indian dairy industry. It may be helpful
to understand the Indian dairy industry, environment in which the
co-operative dairies operate and various challenges faced by the cooperatives.