Recharge through Turnaround

Abstract

The Indian Storage Batteries Industry consists of two segments - automotive and industrial. In India, these batteries are currently manufactured by both organized and unorganized sectors. Tudor India Limited is a wholly owned subsidiary of CMP Batteries Ltd., U.K., which is turn, is the British Arm of the world's largest battery manufacturing group based on Pennsylvania, USA. The Company is in manufacturing automotive batteries. The major manufacturers of the automotive and industrial batteries in the organized sector are Chloride Industries Ltd., Standard Batteries Ltd., Amco Batteries Ltd., Willard India Ltd., etc. An automotive battery is a matured product in a product life cycle. Tudor is manufacturing a full range of automotive batteries in polypropylene containers and lids for use in four wheelers, light and heavy commercial vehicles. The case focuses on the turnaround strategy of the company. It scans external environment and shows how company has adopted strategy to revive from its external and internal problems.