Corporate Social Responsibility at Fab India

Abstract

Corporate Social Responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time". The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. Fab India works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination. Fab India is trying to work with its artisans closely and is trying to maintain a supplier base. Today Fab India has a number of retail outlets selling several products and trying to pass the benefits to its artisans. CSR can be viewed as the key to not only overcoming competition but to ensuring sustainable growth. This case study aims to explore the concept of CSR at Fab India Pvt. Ltd and how it has been turned to the strategic advantage of the same.