THE TWISTING TALE OF APMC. . .

Abstract

In India, wholesale agricultural produce trading activities are restricted within the notified area of market yard under Agricultural Produce Market Committee Act. Majority of the market-yards are established at the Taluka place covering geographically respective Talukas as a notified area. To abolish the monopolistic and restricted trade practices government of India has introduced Model APMC Act which has abolished all restriction and encouraging private participation. This has posed the challenges to the existing practices at market yard and raised the concern for reviving the existing business model to create competitive advantages. The case is about the Unjha APMC – largest APMC in the country, which is well known for its transparent trading activities. The management team is reviewing the upcoming challenges of Model APMC act and looking forward to devise the strategies to build and sustain competitive advantage.